Elokami - 9 Engagements

Client: HAVAS Paris / RATP
Scope: Photo Production & Multi-format Content Adaptation
Duration: 2021–2024
Location: Île-de-France

The Brief

As part of an ambitious communication campaign for the RATP Group, the creative agency HAVAS Paris reached out to Elokami to support the production and execution of the 9 Commitments Campaign. The objective: to highlight the RATP’s commitment to sustainable mobility, accessibility, inclusion, and service excellence through a large-scale visual campaign.

Our Role

Over the course of three years, Elokami oversaw the creative and technical production of the photographic content associated with each of the 9 commitments. We were responsible for:

Creative and technical scouting
Photo direction & shooting coordination
Casting and logistics
On-location production across the RATP network
Post-production and retouching
Format adaptations for web, digital signage, and printed advertising

Each photo series was designed in collaboration with HAVAS creative teams, then produced and finalized by Elokami to ensure quality, consistency, and responsiveness across all formats and platforms.

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Challenges & Highlights

Working in active transport environments required high adaptability and coordination with RATP operational teams.
Delivering assets across multiple formats and aspect ratios, while preserving visual coherence and clarity.
Maintaining long-term continuity and creative renewal across several years and iterations of the campaign.
Responding quickly to updates and creative adjustments, often within tight production windows.

Results

A long-standing collaboration with HAVAS and RATP, built on trust, reliability, and creative execution.
Over 80+ visuals delivered, all adapted to multiple use cases (bus shelters, digital displays, social platforms, internal communication).
A campaign that visibly and effectively reinforced RATP’s public commitments to its passengers and community.